OutCampaign.org
Apr 16th, 2007

AAR’s Mark Green Responds

After a huge swarm of criticism over the essential firing of Sam Seder from his daily talk show, coming from ordinary folks to well known bloggers like Atrios and Kos to the likes of Tim Robbins and Robert Kennedy Jr. (who wanted to know “what the hell is wrong”), Mark Green has issued this statement.

I want to thank all of you who took the time to contact us at Air America about the Sam Seder Show. It shows you care and are part of our extended Air America family, even if we can’t agree on every lineup judgment.

I, too, think Sam is terrific and was eager to keep him on air. After we discussed various possibilities, I’m very happy that we agreed on a new show that’s really unlike anything else on radio (or television). The three hour program, as I wrote in my posted “Message” earlier week, will focus on “networks and netroots” — that is, a review of the Sunday political talkfests with mostly bloggers as commentators.

Please know that, consistent with my 35 year history as a dedicated progressive advocate and author, I’m devoted to keeping Air America as the leader in progressive talk and to taking it from the red to the black. Both.

I believe when we’re done with all our plans for the new Air America 2.0 — in terms on overall lineup, new platforms, better marketing, important collaborations (like our partnership with MoveOn this week broadcasting the “Virtual Town Hall on Iraq”) — you’ll be as optimistic as I am that Air America will both survive and thrive after a roller coaster past year.

Mark Green President Air America

A big part of this doesn’t jive with his previous statement. It appears he has pulled a 180 when it comes to whether AAR is ideological or not. At first he said that Air America was “about radio, not ideology.” This, as you can imagine, caught the ire of many of the fans. But in this statement he’s saying that AAR will continue to be “progressive.” I’m not sure how that can be possible when you move from an outspoken liberal to someone who refuses to call themselves one.

I’ve been reading a lot of commentary about this decision, and my previous instincts were correct: This move is to attract new listeners. And those listeners aren’t hardcore lefties like me. They’re people who would rather talk about Imus or Anna Nicole or Britney Spears than the horrible things our government is doing. Liberal Talk Radio calls it “mass appeal,” but I call it “the lowest common denominator.”

It’s idiotic decisions like this that lead me to believe the advertising driven model isn’t long for this world. Great shows like Marc Maron and Mike Malloy and now Sam Seder aren’t the kind of things that are going to draw millions of listeners, at least not in the US. People here hate thinking, and smart humor with substance is never going to get the same ratings as football-in-the-groin humor. Maybe if we get our education system in shape, we’ll

But the problem is that there is a market for shows like Sam’s that can’t be served by traditional broadcast media. If you need to keep a 12,000 watt transmitter lit up in every market, you’ll never make a profit. That’s where things like podcasts and blogs come in. The cost of entry and of running a podcast is extremely low. For the price of a good mic and a bit of software, I could have a show that’s just as good as Sam’s. With Skype or TalkShoe I’d even be able to take callers, so Dewey wouldn’t be left out in the cold. Heck, we might even get Doug from Staten Island back on the air!

Responses

Well, as a hard-core AAR listener from the get go, I think that Mark Green is totally wrong in his shifting views of 2.0 and short sighted retooling.

We have to know that the old model of terrestrial radio and the only outlet for the programming that he thinks speaks to… um… the future(?) is living on borrowed time, as even old folks will eventually find themselves buying radios with the capacity to get internet content and wireless will reach 50 miles before we know it.

To move ahead into a model that cuts out the strongest move towards the interactive, internet, terrestrial movement is foolhardy. Regardless of Mark green’s political aspirations and what goes on in the power centers of NYC politics, where he has been scratching at the door for so many years, he is stone cold wrong to think that the only way that AAR will be a force will be through earnings.

He has thrown away more money on starbucks for his campaign staff than it would cost to invest in the future of broadcasting. But I don’t see him doing that. I see him promoting his own vision of the good old boy’s network. Good luck Greens.

I think we used to call this penny dumber and pound dumber. Editor: That’s “Penny wise and pound foolish.”

They’ve lost all of the best established talent who had already made the inroads and contacts that are paving the future. Go on and serve the lowest denominator. See ya at your future learning annex course on how to run for office, or how to run a radio network.

I can see your point but have also watched as Lionel became less general and started hammering progressive issues VERY effectively and even passionately given his schmo schtick. Maybe that’s why Clear Channel dropped him off our prog station here?. Similarly, the guy they brought in to do afternoon drive - a longtime beloved “Mr. Wizard” radio figure here in L.A. - tried at first to hew toward general topics including the banal, but listeners seem to have gotten him back on track and he is applying his genius quite passionately to our current issues now.

I guess the point is that we need Sam’s blog army to apply itself to progressive talk now more than ever, to keep it steering more to the left and away from the Anna Nicole/Imus topic banality that is like some kind of Iraq-escapist death right now.

While Air America has consistently underperformed on satellite radio and has been virtually unrepresented in major media markets, Lionel has been one of the lone syndicated voices on terrestrial radio to effectively (and entertainingly) express the progressive viewpoint. Many of AA’s problems have occurred because they have focused on dogma to the exclusion of the element of entertainment. Lionel does not believe in mindless labels and approaches most issues on an individual basis- that is to say, not a typical conservative/liberal knee-jerk response. He does deal with events in pop culture, largely because they incorporate more important side issues which ARE relevant to AA listeners. If you want an endless string of boring, liberal commentary, Lionel is not for you. If you want a progressive viewpoint that really IS “fair and balanced”. give Lionel a try. He will make you think AND laugh. Lionel would hate me labeling myself this way, but I consider myself a liberal (on an issue-by-issue basis, which is the way we all should be- RNC acolytes have their mindless playbook responses…WE SHOULD BE BETTER THAN THAT).

Sam Seder made me think and laugh. I and my kids laugh at Lionel. Mornings are now completely classical music. Evenings are with Malloy on another station. I stay only for Thom and Randi.

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